Trakpilot Docs
  • Getting Started
    • Installation
  • Google Ads
    • Setup tracking
    • How to find your CTID
    • How to check conversion events is working
  • Error Logs
  • GOOGLE ANALYTICS 4
    • How to setup GA4
    • How to check GA4 is working
      • Use GA4 DebugView
      • Check Real-Time Reports in GA4
      • Use browser Extension
  • Miscellaneous
    • FAQs
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On this page
  • Find Customer ID
  • Sellect CustomerID
  • Step 2: Choose Conversion Value
  • Step 3: Select Events
  • Step 4: Transaction Identifier
  • Step 5: Product Identifier
  1. Google Ads

Setup tracking

In order to send your transactions data to this destination, we need the following information from your Google Ads account

PreviousInstallationNextHow to find your CTID

Last updated 1 month ago

Note: Google ads requires 3 to 6 hours to review the conversion events before it can start tracking event data. Therefore, please wait during this time before your ads begin running to ensure that no events are missed in the tracking process.

Step1: Select your Customer ID

Customer Id is a unique number used to identify your Google Ads account

If you don’t have a Google Ads account yet, go to and create one.

Find Customer ID

Sellect CustomerID

In the Shopify app admin page, select the customer ID you want to track.

Step 2: Choose Conversion Value

Subtotal Price: Total product value before order-level discounts, excluding taxes and shipping.

Total Price: Final amount the customer pays.

When selecting Total Price, you can choose whether to include:

  • Shipping – Adds shipping fees to the conversion value.

  • Taxes – Adds tax fees to the conversion value.

  • Discount – Uses the final price after the discount is applied.

👉Note: If an option is not selected, its fee will be excluded from the conversion value.

Example:

  • Total Price: $100 (includes $10 shipping, $5 tax, and a $15 discount applied)

Selected Options
Formula
Conversion Value

All options selected (Shipping, Taxes, Discount)

Total Price

$100

Shipping not selected

Total Price - Shipping

$100 - $10 = $90

Taxes not selected

Total Price - Tax Fee

$100 - $5 = $95

Discount not selected

Total Price + Discount

$100 + $15 = $115

Step 3: Select Events

CTID(Conversion Tracking ID): It's a unique identifier that Google Ads uses to track conversions, helps Google Ads attribute that conversion to the correct ad and campaign.

Alternatively, if you prefer not to use your existing events, you can skip this step entirely. We will automatically create the necessary conversion events for you.

Step 4: Transaction Identifier

  • Order ID: The unique ID of the order in Shopify (e.g., 6294477504811).

  • Order Name: The name of the order (e.g., #1234).

  • Order Number: The numerical order reference (e.g., 1234).

The Transaction Identifier will vary depending on the selected option:

Step 5: Product Identifier

Last step, select product identifier

The item details in the cart will be identified as follows:

  • Product ID: Represents the unique identifier of the product.

  • Variant ID: Refers to the specific product variant. If you select this option, the cart item will be identified using the Variant ID instead of the Product ID.

Open Locate your Customer ID—it should look like xxx-xxx-xxxx. You can find it in these places:

If you already have existing Google Ads conversion events and want to track them with our app, simply copy the CTID (Conversion Tracking ID) for each event and paste it into the corresponding event field within our app. .

✅ By click button "Done", Your Google ads account is now set up and ready to use! 🚀

Google Ads
how to find your CTID
Google Ads